About Northern House
Northern House is a specialist SEO consultancy — not a full-service agency. We do one thing and we hold ourselves accountable for the numbers.
Northern House is an SEO consultancy based in Timișoara, Romania, working with small and mid-size businesses that need search visibility to grow — and can no longer afford to treat it as an afterthought. Our clients are typically online retailers, SaaS products, service businesses, and local professional practices operating in Romanian and EU markets who have real competitors ranking above them and want a systematic plan to close that gap. We cover the full organic search stack: technical site health, keyword strategy, on-page content optimization, and editorially earned backlinks. We do not run paid-search campaigns, manage social media, or build websites. That focus isn't a limitation — it's a deliberate choice that keeps us sharp in the one discipline that compounds over time. Most clients come to us after a disappointing experience with a generalist agency that spread effort thin across every digital channel without moving the ranking needle. We operate differently: every engagement has a defined scope, a measurable objective, and a named person responsible for delivering it.
Northern House was founded in 2018 and has delivered over 90 SEO engagements across retail, hospitality, B2B services, and SaaS sectors. The core team is intentionally small — three senior specialists — which means you're never handed to a junior analyst once the contract is signed. Our process follows a consistent structure: a technical audit first, a keyword and competitor landscape second, an optimization roadmap third, and then execution tracked against monthly milestones. We report in plain language: ranking positions, organic sessions, conversion-attributable traffic, and a candid assessment of what worked and what didn't. A few honest limits worth naming upfront: SEO results depend partly on your site's ability to implement technical changes quickly — if your development queue runs six months deep, progress will be slower than both of us would like. We also can't control algorithm updates; we can only build the kind of site that weathers them better than average. And if your market is dominated by a single brand with a decade of domain authority behind them, page one will take longer than 90 days. We'll tell you that at the start, not after six months of invoices.
These aren't values-statement filler — they're the practical rules we follow when allocating your budget and deciding what to prioritize.
We benchmark your current ranking positions, organic traffic volume, and conversion rates before touching anything. Progress is meaningless without a documented starting point — and it protects both of us when results are questioned.
Not every SEO fix is worth the same. We score every recommendation by estimated ranking impact and implementation cost, so your team spends time on changes that actually shift the needle rather than low-priority housekeeping.
Monthly reports include raw ranking data exported from rank trackers, Search Console traffic figures, and link acquisition logs — not curated summaries. If a metric is moving in the wrong direction, we say so and explain what we're doing about it.
Northern House doesn't oversell. They came in, ran their audit, and said clearly: these five issues are costing you visibility, and this one is the biggest. We fixed that first. Three months later our impressions in Search Console had doubled. Simple, direct, effective.
Radu Gheorghe, founder — Timișoara logistics firm
Str. Mercy 12, Timișoara 300080, România — hello@sparksbeta.space — +40 756 123 456