Technical SEO
Full crawl analysis, Core Web Vitals remediation, structured data implementation, site architecture review, and canonical/hreflang correction. Deliverable: a prioritized fix list with developer-ready specifications.
Services
Five Disciplines. One Measurable Outcome.
Whether you need a one-time audit or a full-year growth retainer, every Northern House service is scoped against a specific ranking or traffic target — not vague promises.
Technical SEO — the Foundation Everything Else Depends On
If Google can't crawl and index your pages cleanly, no amount of great content or backlinks will get you to page one. Our technical SEO work begins with a full site crawl using Screaming Frog and Google Search Console data, cross-referenced against Core Web Vitals reports and mobile-usability flags. We map your site architecture, fix canonical and hreflang conflicts, eliminate duplicate content loops, and implement structured data schemas relevant to your business type. Every change is documented so your development team can reproduce the logic. Typical engagement: a 2-week audit phase followed by a 4–8 week implementation sprint.
Keyword Research — Finding Demand Before Your Competitors Do
Ranking for the wrong terms costs money twice: once in the effort to get there, and again in the low-conversion traffic you earn when you arrive. Northern House builds keyword maps from primary search intent data, SERP feature analysis, and competitor gap modeling. We identify clusters where you can realistically win within 6–12 months, separate from the brand-awareness terms worth targeting over a 2-year horizon. Every keyword recommendation comes with an estimated monthly search volume, a difficulty score, and a content or optimization brief you can act on immediately. No spreadsheet dumps — each recommendation has a business rationale.
All Five Services at a Glance
Each service can be delivered standalone or as part of an integrated retainer.
Keyword Research
Intent-led keyword mapping across informational, navigational, and transactional queries. Includes competitor gap analysis, seasonal demand modeling, and a content priority matrix ranked by effort-to-impact ratio.
Content Optimization
On-page optimization of existing URLs: title tags, meta descriptions, heading hierarchy, internal linking, semantic entity coverage, and readability tuning. We also write full content briefs for new pages targeting priority clusters.
Link Building
Manual outreach to editorially relevant Romanian and EU publications. We pitch real stories and data assets — not generic guest-post requests. Every link is tracked in a live sheet with DR, traffic, and relevance scores.
SEO Audits
Standalone audit packages for sites that need a clear diagnosis before committing to a retainer. Output: a scored audit report covering 120+ technical and on-page checkpoints, plus a 60-minute walkthrough call.
The keyword research Northern House delivered in January completely changed our content roadmap. We'd been writing blog posts for terms nobody searched — they showed us a cluster of 34 high-intent queries we'd never considered. By April, three of those pages were already in the top five.
Maria Ionescu, Marketing Lead — Bucharest SaaS startup
Questions Clients Ask Before Signing
How long before we see real ranking movement?
For most sites without major technical blockers, you'll see meaningful movement in your target keyword cluster within 60–90 days of the first optimizations going live. Competitive national terms can take 6–12 months. We set baseline benchmarks at kick-off so you can track progress against a real starting point — not a vague promise.
Do you guarantee first-page rankings?
No, and you should walk away from anyone who does. Google's algorithm has hundreds of variables outside our control. What we guarantee is a rigorous, documented process applied to the right levers — and monthly reporting that's transparent when something isn't working so we can adjust course fast.
Can you work with our existing dev team?
Yes. We produce developer-ready technical specifications — not vague directives. We're comfortable working inside Jira, Linear, or Notion, and we join sprint planning calls when needed. If your team is on a shared CMS like WordPress, we can implement directly with appropriate access.
What does a typical monthly retainer include?
Retainers are scoped to your specific situation, but a standard mid-tier engagement covers: one keyword cluster refresh, on-page optimization of 4–6 URLs, two link-building prospects actioned, a monthly Search Console review, and a written performance report with commentary. No padded hours, no unanswered emails.
Do you work with e-commerce sites?
Yes — product category pages, faceted navigation architecture, and schema markup for product listings are areas we handle regularly. E-commerce SEO has specific technical complexities (duplicate content from filters, thin category pages, pagination) that require experience to navigate without harming crawl budget.
Not Sure Which Service Fits Your Situation?
Start with a conversation. We'll tell you honestly what the highest-leverage move is for your site right now.